Search Alchemy Testing Group

SEO Research

SEO Testing Group-logo

Become a Mad Scientist of Search

Testing old strategies and cutting-edge hypotheses. Nothing is safe from our test lab.

Search Alchemy is a collaborative group designed for SEO agencies, and professionals to gain a better understanding of search engines.

Gain exclusive access to a community where innovative SEO techniques and tactics are tested, results are shared, and actionable insights are uncovered.

You will no longer need to rely on Facebook groups, Reddit, or "gurus" to learn what works and what doesn't. This group will PROVE or DISPROVE everything you know or believe to be true or untrue.

Instant Access

Join Search Alchemy

$97/mo

OR

Become an Annual Member of our Entity Mastery Program and get full access to Search Alchemy

Outcome

Improved Search Rankings

Watch your positions climb as you implement the strategies that repeatedly prove successful in real-world tests.

Sustainable Organic Traffic Growth

High rankings mean more qualified visitors—leading to better brand visibility and more conversion opportunities.

Stronger ROI

Every insight you gain helps you focus on the SEO tactics that yield the highest returns, ensuring you spend resources wisely.

Authority & Credibility

As you demonstrate consistent, data-backed improvements in your own SEO, you’ll naturally build trust with clients, colleagues, and partners.

Future-Proof Strategies

Because we adapt our tests to the latest Google updates, you’ll stay on the cutting edge of SEO—ready for whatever Google rolls out next.

Benefits

Data-Driven Clarity

Tired of guru claims? With real experiments, you’ll discover which tactics are proven to yield results—so you can allocate your SEO efforts wisely.

Early Access to Insights

By testing cutting-edge strategies before they become mainstream, you’ll gain a competitive advantage for your business.

Fast Learning Curve

Sharing successes and failures means everyone learns quickly from each experiment. Save significant time and money by cutting down your own trial-and-error experiments.

Reduced Risk

You won’t have to bet your website’s rankings on unverified or ancient theories. With the group’s collective findings, you’ll implement changes backed by data, minimizing guesswork.

Peer Support and Networking

Connect with SEO professionals, marketers, and entrepreneurs who understand the challenges and celebrate the wins in SEO.

Features

Four New Tests Per Month

Get a steady stream of fresh, data-driven experiments—every single month. By rolling out four brand-new tests on a consistent schedule, we ensure you’re always informed about the latest SEO developments and equipped to make timely, impactful changes to your strategy.

Live, Ongoing Experiments

We test new tactics as well as established “best practices” to see whether they truly move the needle. You’ll have a front-row seat to all the data, methodologies, and insights.

Transparent Reporting

No vague claims or half-baked theories. We share the methods, metrics, and results so you can see exactly what worked—and what didn’t.

Community Collaboration

Got a technique you’ve been itching to try? Our group regularly collaborates on test ideas, discusses setups, and compares outcomes.

Constantly Updated Knowledgebase

Access a repository of past experiments, case studies, and best practices grounded in data. Stay ahead of algorithm changes and new updates from Google.

Community Debate

Debate on methodologies used in the experiments is welcome so further studies can dig deeper into tactics.

Single and Multi-Variate Testing

Search engines don't live in a single variable vacuum so why should our experiments? (hint: they shouldn't) We perform a mix of single and multi-variable tests to confirm hypotheses.

What Will We Test?

Nothing is safe from our tests. Our experiments will look into everything imaginable. Each month we will include 1 to 2 community based requests in our testing. If there's something you've always wanted to know, we'll test it.

GBP Optimizations

Established On-Page SEO

CTR

Schema Markup / Structured Data

Backlinks

Authority and Credibility Factors

And Much More

Frequently Asked Questions