2023-06-22 – Google Analytics 4 – Part 2 – Events

Summary

In this lesson, Clinton goes over setting up GA4 Events with Google Tag Manager.

Timestamp Topic covered
00:02:20Differences between GA4 and UA events
00:04:15Explanation of GA4 Events
00:07:00GA4 Recommended Events
00:10:00Create a click-to-call html on website
00:12:11Creating an event in Google Tag Manager
00:12:15Setting up the variables in GTM
00:14:05Creating a trigger
00:16:14Testing the trigger and seeing the events, and defining further the trigger
00:20:00Set the Event tag
00:24:26Checking in Google Analytics if the event registered
00:25:15Setting up custom definitions in Google Analytics
00:30:02GA4 Events with Gravity Forms
00:40:15Explanation of html classes and ids

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