2023-03-01 QA Session

Topics covered:

  • Resolving warnings from antivirus software for a hacked site.
  • Best page structure and elements for city pages for local SEO and page design recommendations.
  • Header optimization points for on-page optimization.
  • Schema implementation for areas served, education, and entity elevation.
Timestamp Question Topics
00:07:00Got one for Clinton. I had a site hacked last year and it's been cleaned up but some users see random warning from their antivirus software so I was wondering if there is an easy way to resolve this so that they all get the message that the site is perfectly safe nowBlacklisted site, Malware, Norton Safe Web, Website security
00:34:15What's the best page structure for city pages? What elements do you add to the page? Is it best practice to add this page to the nav somewhere? Do you link out to all services from this page? Would you link TO this page internally from say an "areas served" section on the homepage or elsewhere?SILO, local seo, internal linking
00:45:25Clinton design recommendation for local pages.Design, CRO
00:52:39Question for Daryl, like the wind, optimising headers eg H1,H2, H3, H4 appear to change, what would you focus on as header optimisation points at the moment? eg Keywords and variations in H1 and H2 etc - also trying to avoid over optimisationOn-page optimization
01:03:35Is there a way to get the GMB posts feed URL without using 3rd party tools such as Local Brand Manager?GBP
01:05:20Daryl, you included cloud links as data feed items in the template you share, can you comment on that as that appears new. Also, many of the surge elements have been omitted as data feed items ie gsite, mymap, google earth. Was this intentional?Datafeed schema
01:07:00How would you accommodate areaServed + geoRadius for a globally international brand? This project I'm working on has several US based training centers that I can reference as areas served, but the goal is to push organic for broad based / national searchesSchema
01:08:35How would you account for someone with higher education or multiple degrees and other sorts of accreditations / alumniOf? Is an array possible?Schema
01:13:15Over-the-shoulder of the Entity Elevation Schema in RSSMasherRSSMasher, schema
01:20:00Question for Daryl, like the wind, optimising headers eg H1,H2, H3, H4 appear to change, what would you focus on as header optimisation points at the moment? eg Keywords and variations in H1 and H2 etc - also trying to avoid over optimisationOn-page optimization

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